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Dive into the research topics where Advertising and Public Relations is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
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Profiles
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Lee Ahern
- Advertising and Public Relations - Associate Professor
- One Health Microbiome Center
Person: Academic
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A Decade of Adaptation: Integrating Experiential Learning Theory (ELT) into a Successful Digital Advertising Curriculum
Ahern, L., 2026, (Accepted/In press) In: Journal of Advertising Education.Research output: Contribution to journal › Article › peer-review
Open Access -
Effects of Immersive Experience in the Branded Metaverse
Shen, F., Shoenberger, H., Tan, R., Zhang, B. & Zihang, E., 2026, In: Journal of Interactive Advertising. 26, 2, p. 119-133 15 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Gen Z and Social Change: Examining the Effect of Corporate Social Advocacy Expectancy Violations on Positive and Negative Behavioral Intentions
Overton, H., Kim, J. K., Sipes, C. & Wu, Y., 2026, (Accepted/In press) In: International Journal of Business Communication.Research output: Contribution to journal › Article › peer-review
Open Access -
The role of health beliefs in COVID-19 vaccination acceptance: A Meta-analysis
Li, R., Vafeiadis, M., Shen, F. & Hou, Z., Apr 2 2026, In: Vaccine. 77, 128379.Research output: Contribution to journal › Review article › peer-review
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AI Disclosure in Strategic CSR Communication: Examining the Impact of Narratives, Source Labels, Message Transparency, and Organizational Perceptions on Behavioral Intentions
Buckley, C., Norman, M., Troy, C., Yang, Y., Bao, J., Overton, H. K. & Jung, Y., 2025, In: International Journal of Strategic Communication. 19, 5, p. 696-719 24 p.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Scopus citations -
Amplifying Player Experience to Facilitate Prosocial Outcomes in a Narrative‐Based Serious Game
Wei, L., Schmierbach, M., Liu, B., Kang, J., Chen, C., Dardis, F. E., Tan, R. & Cohen, O., 2025, In: Media and Communication. 13, 8637.Research output: Contribution to journal › Article › peer-review
Open Access5 Link opens in a new tab Scopus citations -
Between Innovation and Caution: How Consumers’ Risk Perception Shapes AI Product Decisions
Moon, W. K., Wei, X., Overton, H. & Kim, J. K., 2025, (Accepted/In press) In: Journal of Current Issues and Research in Advertising.Research output: Contribution to journal › Article › peer-review
5 Link opens in a new tab Scopus citations -
Corporate support for the sustainable development goals: Effects of symbolic and substantive communication
Troy, C. L. C., Eng, N. & Overton, H., Jun 2025, In: Public Relations Review. 51, 2, 102545.Research output: Contribution to journal › Article › peer-review
Open Access7 Link opens in a new tab Scopus citations -
Effects of state-sponsored political posts on perceived credibility and persuasion
Shen, F., Shoenberger, H., Zhang, B. & Tan, R., 2025, (Accepted/In press) In: Journal of Information Technology and Politics.Research output: Contribution to journal › Article › peer-review
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Enhancing corporate social advocacy support: self-efficacy, response efficacy, and collective efficacy as drivers of CSA behavioral intentions
Kim, J. K., Overton, H., Wu, Y., Noland, C. & Moon, W. K., 2025, In: Journal of Applied Communication Research. 53, 6, p. 513-535 23 p.Research output: Contribution to journal › Article › peer-review