Organization profile
Organization profile
The Penn State Smeal College of Business is a vibrant intellectual community offering highly ranked undergraduate, graduate, doctoral, and executive education opportunities to more than 6,000 students from across the country and around the world. Since our introduction in 1953, we have prepared more than 90,000 students for professional success, annually adding to Penn State's vast alumni network. We are a destination of choice for top global organizations seeking talent that will make a positive difference. Through our leading faculty and network of research centers and institutes, we are a source of knowledge that influences the business practices of tomorrow. We are forging connections, creating opportunities, and producing results.
Research Centers
- Center for Global Business Studies
- Center for Study of Financial Markets
- Center for Supply Chain Research
- Center for the Business of Sustainability
- Farrell Center for Corporate Innovation and Entrepreneurship
- Institute for Real Estate Studies
- Institute for the Study of Business Markets
- Laboratory for Economics Management and Auctions
- Penn State Center for the Study of Sports in Society
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Collaborations and top research areas from the last five years
Profiles
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Horizontal Referrals in B2B Markets
Hada, M., De Bruyn, A. & Lilien, G. L., Feb 2024, In: Journal of Marketing Research. 61, 1, p. 143-164 22 p.Research output: Contribution to journal › Article › peer-review
6 Link opens in a new tab Scopus citations -
Should B2B start-ups invest in marketing?
Mintz, O. & Lilien, G. L., Feb 2024, In: Industrial Marketing Management. 117, p. 220-237 18 p.Research output: Contribution to journal › Article › peer-review
6 Link opens in a new tab Scopus citations -
Models of Organizational Buying Behavior
Lilien, G. L., Jan 1 2023, The History of Marketing Science: Second Edition. World Scientific Publishing Co., p. 623-648 26 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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THE TECHNOLOGICAL ENTRAINMENT OF MORAL ISSUES: THE CASE OF GENOMIC DATA MARKETS
Gray, B., Briscoe, F. & Ferraro, C. D., 2023, In: Academy of Management Journal. 66, 4, p. 1123-1151 29 p.Research output: Contribution to journal › Article › peer-review
8 Link opens in a new tab Scopus citations -
Business-to-business marketing: Looking back, looking forward
Grewal, R., Lilien, G. L., Petersen, J. A. & Wuyts, S., Jul 15 2022, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 2-11 10 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Comment on “Clearing the paradigmatic fog – How to move forward in business marketing research: A response to Möller and Halinen (2022)”
Lilien, G. L. & Wuyts, S., Nov 2022, In: Industrial Marketing Management. 107, p. 502-504 3 p.Research output: Contribution to journal › Review article › peer-review
3 Link opens in a new tab Scopus citations -
Handbook of business-to-business marketing
Lilien, G. L., Petersen, J. A. & Wuyts, S., Jul 15 2022, Edward Elgar Publishing Ltd. 800 p.Research output: Book/Report › Book
8 Link opens in a new tab Scopus citations -
Managing ad hoc sales encounters in B2B markets
Schmitz, C., Lee, Y. C., Isenberg, L. & Lilien, G. L., Aug 2022, In: Industrial Marketing Management. 105, p. 33-47 15 p.Research output: Contribution to journal › Article › peer-review
Open Access5 Link opens in a new tab Scopus citations -
Managing supply chain uncertainty by building flexibility in container port capacity: a logistics triad perspective and the COVID-19 case
Russell, D., Ruamsook, K. & Roso, V., Mar 2022, In: Maritime Economics and Logistics. 24, 1, p. 92-113 22 p.Research output: Contribution to journal › Article › peer-review
Open Access49 Link opens in a new tab Scopus citations -
Preface and acknowledgements for the second edition
Lilien, G. L., Petersen, J. A. & Wuyts, S., Jul 15 2022, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. xxi-xxiiResearch output: Chapter in Book/Report/Conference proceeding › Foreword/postscript