Smeal College of Business Research Centers

Websitehttps://www.smeal.psu.edu/

Postal address
United States
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210 Business Building
16802 University Park
United States

7088 Citations
40 h-index
92 Article
13 Chapter
10 Review article
6 Editorial
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2022
Handbook of business-to-business marketing
Lilien, G. L., Petersen, J. A. & Wuyts, S., Jul 15 2022, Edward Elgar Publishing Ltd. 800 p.
Research output: Book/Report › Book
6 Scopus citations
2012
Handbook of business-to-business marketing
Lilien, G. L. & Grewal, R., Feb 29 2012, Edward Elgar Publishing Ltd. 772 p.
Research output: Book/Report › Book
12 Scopus citations