Research output per year
Research output per year
- 10 results
Search results
-
2022
Comment on “Clearing the paradigmatic fog – How to move forward in business marketing research: A response to Möller and Halinen (2022)”
Lilien, G. L. & Wuyts, S., Nov 2022, In: Industrial Marketing Management. 107, p. 502-504 3 p.Research output: Contribution to journal › Review article › peer-review
3 Scopus citations -
2020
Connect, engage, transform: how B2B researchers can engage in impactful industry collaboration
Mooi, E., Mani, S., Kleinaltenkamp, M., Lilien, G. & Wilkinson, I., Dec 14 2020, In: Journal of Business and Industrial Marketing. 35, 8, p. 1305-1310 6 p.Research output: Contribution to journal › Review article › peer-review
Open Access -
2009
2007 ISMS practice prize competition: Special section introduction
Roberts, J. H. & Lilien, G. L., Jul 2009, In: Marketing Science. 28, 4, p. 617-619 3 p.Research output: Contribution to journal › Review article › peer-review
Open Access -
2008
The ombudsman: Who's at fawlt at fawlty towers? Commentaries on the citation dilemma
Lilien, G. L., Mar 2008, In: Interfaces. 38, 2, p. 123-124 2 p.Research output: Contribution to journal › Review article › peer-review
3 Scopus citations -
2005
Special section introduction: The 2004 ISMS Practice Prize competition
Lilien, G. L., Jun 2005, In: Marketing Science. 24, 3, p. 310-312 3 p.Research output: Contribution to journal › Review article › peer-review
Open Access1 Scopus citations -
2004
DSS effectiveness in marketing resource allocation decisions: Reality vs. perception
Lilien, G. L., Rangaswamy, A., Van Bruggen, G. H. & Starke, K., Sep 2004, In: Information Systems Research. 15, 3, p. 216-235 20 p.Research output: Contribution to journal › Review article › peer-review
89 Scopus citations -
1997
Generalizing about trade show effectiveness: A cross-national comparison
Dekimpe, M. G., François, P., Gopalakrishna, S., Lilien, G. L. & Van Den Bulte, C., Oct 1997, In: Journal of Marketing. 61, 4, p. 55-64 10 p.Research output: Contribution to journal › Review article › peer-review
102 Scopus citations -
1993
Explanatory and Predictive Models of Consumer Behavior
Roberts, J. H. & Lilien, G. L., Jan 1 1993, In: Handbooks in Operations Research and Management Science. 5, C, p. 27-82 56 p.Research output: Contribution to journal › Review article › peer-review
48 Scopus citations -
Marketing Strategy Models
Wind, Y. J. & Lilien, G. L., Jan 1 1993, In: Handbooks in Operations Research and Management Science. 5, C, p. 773-826 54 p.Research output: Contribution to journal › Review article › peer-review
11 Scopus citations -
Mathematical marketing models: Some historical perspectives and future projections
Eliashberg, J. & Lilien, G. L., Jan 1 1993, In: Handbooks in Operations Research and Management Science. 5, C, p. 3-23 21 p.Research output: Contribution to journal › Review article › peer-review
19 Scopus citations