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Dive into the research topics where Institute for the Study of Business Markets is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
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Profiles
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Horizontal Referrals in B2B Markets
Hada, M., De Bruyn, A. & Lilien, G. L., Feb 2024, In: Journal of Marketing Research. 61, 1, p. 143-164 22 p.Research output: Contribution to journal › Article › peer-review
6 Link opens in a new tab Scopus citations -
Should B2B start-ups invest in marketing?
Mintz, O. & Lilien, G. L., Feb 2024, In: Industrial Marketing Management. 117, p. 220-237 18 p.Research output: Contribution to journal › Article › peer-review
6 Link opens in a new tab Scopus citations -
Models of Organizational Buying Behavior
Lilien, G. L., Jan 1 2023, The History of Marketing Science: Second Edition. World Scientific Publishing Co., p. 623-648 26 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Business-to-business marketing: Looking back, looking forward
Grewal, R., Lilien, G. L., Petersen, J. A. & Wuyts, S., Jul 15 2022, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 2-11 10 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Comment on “Clearing the paradigmatic fog – How to move forward in business marketing research: A response to Möller and Halinen (2022)”
Lilien, G. L. & Wuyts, S., Nov 2022, In: Industrial Marketing Management. 107, p. 502-504 3 p.Research output: Contribution to journal › Review article › peer-review
3 Link opens in a new tab Scopus citations -
Handbook of business-to-business marketing
Lilien, G. L., Petersen, J. A. & Wuyts, S., Jul 15 2022, Edward Elgar Publishing Ltd. 800 p.Research output: Book/Report › Book
9 Link opens in a new tab Scopus citations -
Managing ad hoc sales encounters in B2B markets
Schmitz, C., Lee, Y. C., Isenberg, L. & Lilien, G. L., Aug 2022, In: Industrial Marketing Management. 105, p. 33-47 15 p.Research output: Contribution to journal › Article › peer-review
Open Access5 Link opens in a new tab Scopus citations -
Preface and acknowledgements for the second edition
Lilien, G. L., Petersen, J. A. & Wuyts, S., Jul 15 2022, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. xxi-xxiiResearch output: Chapter in Book/Report/Conference proceeding › Foreword/postscript
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Trade shows in the business marketing communications mix
Gopalakrishna, S., Lilien, G. L. & Donsbach, A., Jul 15 2022, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 247-265 19 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
2 Link opens in a new tab Scopus citations -
Do retailers get blamed when manufacturer brands fail? Measurement of multiloci attributions and spillover effects
Germann, F., Hess, R. L. & Meloy, M. G., 2021, Review of Marketing Research. Emerald Group Holdings Ltd., p. 111-128 18 p. (Review of Marketing Research; vol. 18).Research output: Chapter in Book/Report/Conference proceeding › Chapter