Research output per year
Research output per year
- 11 results
Search results
-
2023
Models of Organizational Buying Behavior
Lilien, G. L., Jan 1 2023, The History of Marketing Science: Second Edition. World Scientific Publishing Co., p. 623-648 26 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2022
Business-to-business marketing: Looking back, looking forward
Grewal, R., Lilien, G. L., Petersen, J. A. & Wuyts, S., Jul 15 2022, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 2-11 10 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
7 Scopus citations -
Trade shows in the business marketing communications mix
Gopalakrishna, S., Lilien, G. L. & Donsbach, A., Jul 15 2022, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 247-265 19 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
1 Scopus citations -
2021
Do retailers get blamed when manufacturer brands fail? Measurement of multiloci attributions and spillover effects
Germann, F., Hess, R. L. & Meloy, M. G., 2021, Review of Marketing Research. Emerald Group Holdings Ltd., p. 111-128 18 p. (Review of Marketing Research; vol. 18).Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2018
Design orientation and new product performance
Srinivasan, R. & Lilien, G. L., 2018, Review of Marketing Research. Emerald Group Publishing Ltd., p. 229-253 25 p. (Review of Marketing Research; vol. 15).Research output: Chapter in Book/Report/Conference proceeding › Chapter
2 Scopus citations -
2015
Marketing: A tale of two cities
Lilien, G. L., Jan 28 2015, Does Marketing Need Reform?: Fresh Perspectives on the Future. Taylor and Francis, p. 248-251 4 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2012
Business-to-business marketing: Looking back, looking forward
Grewal, R. & Lilien, G. L., 2012, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 3-12 10 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
36 Scopus citations -
Trade shows in the business marketing communications mix
Gopalakrishna, S. & Lilien, G. L., 2012, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 226-245 20 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
24 Scopus citations -
2010
Referral equity and referral management: The supplier firm's perspective
Hada, M., Grewal, R. & Lilien, G. L., 2010, Review of Marketing Research. Malhotra, N. (ed.). p. 93-144 52 p. (Review of Marketing Research; vol. 7).Research output: Chapter in Book/Report/Conference proceeding › Chapter
8 Scopus citations -
2008
Marketing engineering: Models that connect with practice
Lilien, G. L. & Rangaswamy, A., 2008, International Series in Operations Research and Management Science. Springer New York LLC, p. 527-559 33 p. (International Series in Operations Research and Management Science; vol. 121).Research output: Chapter in Book/Report/Conference proceeding › Chapter
8 Scopus citations -
2001
Advertising coopetition: Who pays? Who gains?
Dearden, J. A. & Lilien, G. L., 2001, Advertising and Differentiated Products. JAI Press, p. 203-219 17 p. (Advances in Applied Microeconomics; vol. 10).Research output: Chapter in Book/Report/Conference proceeding › Chapter
9 Scopus citations