Arpita Agnihotri, PhD

    Calculated based on number of publications stored in Pure and citations from Scopus
    20122024

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    • 2016

      Celebrity Endorsement and Market Valuation: Evidence from India

      Agnihotri, A. & Bhattacharya, S., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 709-713 5 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

      Research output: Chapter in Book/Report/Conference proceedingChapter