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Dive into the research topics where Byeonggwan Lee is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics
Lee, B., Misra, S. & Haon, C., May 2024, In: Journal of the Academy of Marketing Science. 52, 3, p. 859-891 33 p.Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Scopus citations -
The impact of boards of directors on chief marketing officer performance: Framing and research agenda
Whitler, K. A., Lee, B. & Young, S., Jun 2022, In: AMS Review. 12, 1-2, p. 116-136 21 p.Research output: Contribution to journal › Article › peer-review
7 Link opens in a new tab Scopus citations -
Upper echelons research in marketing
Whitler, K. A., Lee, B., Krause, R. & Morgan, N. A., Jan 2021, In: Journal of the Academy of Marketing Science. 49, 1, p. 198-219 22 p.Research output: Contribution to journal › Review article › peer-review
Open Access58 Link opens in a new tab Scopus citations