Bartholomew, D.,
Hampton, S. &
Briegel, H.,
2023,
Advances in National Brand and Private Label Marketing - 10th International Conference, 2023. Gázquez-Abad, J. C., Martínez-López, F. J. & Gielens, K. (eds.).
Springer Nature,
p. 50-56 7 p. (Springer Proceedings in Business and Economics).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution