Denise Sevick Bortree

2024

Symbolic and substantive legitimation: examining corporate commitments to sustainable development goal 12

Eng, N., Troy, C. L. C. & Bortree, D. S., Mar 18 2024, In: Journal of Communication Management. 28, 1, p. 74-92 19 p.

Research output: Contribution to journal › Article › peer-review

2023

Effects of climate CSA and CSR messaging: the moderating role of green consumer identity

Troy, C. L. C., Norman, M. L. P., Eng, N., Freeman, J. & Bortree, D. S., Nov 23 2023, In: Corporate Communications. 28, 6, p. 873-892 20 p.

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

From axial codes to Z-scores: Charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Marketing

Waters, R. D., Auger, G. A. & Bortree, D. S., Nov 2023, In: Journal of Philanthropy and Marketing. 28, 4, e1734.

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

2022

Designing Social Media Fundraising Messages: An Experimental Approach to Understanding How Message Concreteness and Framing Influence Donation Intentions

Xiao, A., Huang, Y., Bortree, D. S. & Waters, R. D., Aug 2022, In: Nonprofit and Voluntary Sector Quarterly. 51, 4, p. 832-856 25 p.

Research output: Contribution to journal › Article › peer-review

25 Scopus citations

2020

Encouraging Volunteering in Nonprofit Organizations: The Role of Organizational Inclusion and Volunteer Need Satisfaction

Huang, Y., Bortree, D. S., Yang, F. & Wang, R., Mar 14 2020, In: Journal of Nonprofit and Public Sector Marketing. 32, 2, p. 147-165 19 p.

Research output: Contribution to journal › Article › peer-review

13 Scopus citations

Examining the rage donation trend: Applying the anger activism model to explore communication and donation behaviors

Austin, L., Overton, H., McKeever, B. W. & Bortree, D., Dec 2020, In: Public Relations Review. 46, 5, 101981.

Research output: Contribution to journal › Article › peer-review

14 Scopus citations

Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement

Vafeiadis, M., Bortree, D. S., Buckley, C., Diddi, P. & Xiao, A., Mar 5 2020, In: Journal of Product and Brand Management. 29, 2, p. 209-222 14 p.

Research output: Contribution to journal › Article › peer-review

73 Scopus citations

2019

Giving from the heart: exploring how ethics of care emerges in corporate social responsibility

Formentin, M. & Bortree, D., Feb 13 2019, In: Journal of Communication Management. 23, 1, p. 2-17 16 p.

Research output: Contribution to journal › Article › peer-review

22 Scopus citations

2017

Calling all volunteers: The role of stewardship and involvement in volunteer-organization relationships

Harrison, V. S., Xiao, A., Ott, H. K. & Bortree, D., Nov 2017, In: Public Relations Review. 43, 4, p. 872-881 10 p.

Research output: Contribution to journal › Article › peer-review

32 Scopus citations

Navigating anger in Happy Valley: Analyzing Penn State's Facebook-based crisis responses to the Sandusky scandal

Formentin, M., Bortree, D. S. & Fraustino, J. D., Nov 1 2017, In: Public Relations Review. 43, 4, p. 671-679 9 p.

Research output: Contribution to journal › Article › peer-review

20 Scopus citations

What and How to Communicate CSR? The Role of CSR fit, Modality Interactivity, and Message Interactivity on Social Networking Sites

Go, E. & Bortree, D. S., Sep 3 2017, In: Journal of Promotion Management. 23, 5, p. 727-747 21 p.

Research output: Contribution to journal › Article › peer-review

47 Scopus citations

2016

A Tale of Two Sources in Native Advertising: Examining the Effects of Source Credibility and Priming on Content,Organizations, and Media Evaluations

Wu, M., Huang, Y., Li, R., Bortree, D. S., Yang, F., Xiao, A. & Wang, R., Nov 1 2016, In: American Behavioral Scientist. 60, 12, p. 1492-1509 18 p.

Research output: Contribution to journal › Article › peer-review

79 Scopus citations

Communicating Sustainability Online: An Examination of Corporate, Nonprofit, and University Websites

Ott, H., Wang, R. & Bortree, D., Sep 2 2016, In: Mass Communication and Society. 19, 5, p. 671-687 17 p.

Research output: Contribution to journal › Article › peer-review

33 Scopus citations

2015

Motivations of publics: The power of antecedents in the volunteer-nonprofit organization relationship

Bortree, D. S., Apr 24 2015, Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations: Second Edition. Taylor and Francis Inc., p. 144-158 15 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

7 Scopus citations

Reconsidering the public relations professional-blogger relationship: A coorientation study

Walden, J. A., Bortree, D. & DiStaso, M., Nov 1 2015, In: Public Relations Review. 41, 4, p. 526-532 7 p.

Research output: Contribution to journal › Article › peer-review

11 Scopus citations

This blog brought to you by … exploring blogger perceptions of a product endorsement policy and reviews

Walden, J., Bortree, D. & DiStaso, M., Aug 3 2015, In: Journal of Communication Management. 19, 3, p. 254-269 16 p.

Research output: Contribution to journal › Article › peer-review

10 Scopus citations

2014

Corporate social responsibility in environmental crisis: A case study of bp’s youtube response to the deepwater horizon crisis

Bortree, D. S., Jan 1 2014, Ethical Practice of Social Media in Public Relations. Taylor and Francis, p. 111-125 15 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Scopus citations

Ethical practice of social media in public relations

Distaso, M. W. & Bortree, D. S., Jan 1 2014, Taylor and Francis. 251 p.

Research output: Book/Report › Book

7 Scopus citations

New dimensions in relationship management: Exploring gender and inclusion in the nonprofit organization-volunteer relationship

Bortree, D. S., Dec 5 2014, Public Relations in the Nonprofit Sector: Theory and Practice. Taylor and Francis Inc., p. 103-123 21 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Preface

Distaso, M. W. & Bortree, D. S., Jan 1 2014, Ethical Practice of Social Media in Public Relations. Taylor and Francis, p. xxv-xxxi

Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

10 Scopus citations

Race and Inclusion in Volunteerism: Using Communication Theory to Improve Volunteer Retention

Bortree, D. S. & Waters, R. D., May 2014, In: Journal of Public Relations Research. 26, 3, p. 215-234 20 p.

Research output: Contribution to journal › Article › peer-review

23 Scopus citations

2013

Can public relations improve the workplace? Measuring the impact of stewardship on the employer-employee relationship

Waters, R. D., Bortree, D. S. & Tindall, N. T. J., Sep 2013, In: Employee Relations. 35, 6, p. 613-629 17 p.

Research output: Contribution to journal › Article › peer-review

41 Scopus citations

Framing environmental responsibility: 30 years of CSR messages in National Geographic Magazine

Bortree, D. S., Ahern, L., Smith, A. N. & Dou, X., Dec 2013, In: Public Relations Review. 39, 5, p. 491-496 6 p.

Research output: Contribution to journal › Article › peer-review

28 Scopus citations

Guest Editor's Note

Bortree, D., Aug 2013, In: Journal of Public Relations Research. 25, 4, p. 281 1 p.

Research output: Contribution to journal › Editorial › peer-review

Key trends in environmental advertising across 30 years in National Geographic magazine

Ahern, L., Bortree, D. S. & Smith, A. N., May 2013, In: Public Understanding of Science. 22, 4, p. 479-494 16 p.

Research output: Contribution to journal › Article › peer-review

23 Scopus citations

2012

Advancing relationship management theory: Mapping the continuum of relationship types

Waters, R. D. & Bortree, D. S., Mar 2012, In: Public Relations Review. 38, 1, p. 123-127 5 p.

Research output: Contribution to journal › Article › peer-review

37 Scopus citations

Call for Submissions: Public Relations and Nonprofit Organizations

Bortree, D. S., Apr 1 2012, In: Journal of Public Relations Research. 24, 2, 1 p.

Research output: Contribution to journal › Editorial › peer-review

"Can We Talk About the Direction of This Church?": The Impact of Responsiveness and Conflict on Millennials' Relationship With Religious Institutions

Waters, R. D. & Bortree, D. S., Oct 2012, In: Journal of Media and Religion. 11, 4, p. 200-215 16 p.

Research output: Contribution to journal › Article › peer-review

14 Scopus citations

Communicating with Volunteers and Staff

Bortree, D. S., Mar 19 2012, The Volunteer Management Handbook: Leadership Strategies for Success: Second Edition. John Wiley and Sons, p. 273-285 13 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

4 Scopus citations