Research output per year
Research output per year
- 18 results
Search results
-
2022
Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience
DiRusso, C., Buckley, C., Diddi, P., Dardis, F. E., Vafeiadis, M. & Eng, N., Sep 2022, In: Public Relations Review. 48, 3, 102207.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals
Freeman, J. & Dardis, F., 2022, In: Journal of Current Issues and Research in Advertising. 43, 3, p. 256-273 18 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations -
Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions
Harrison, V. S., Vafeiadis, M., Diddi, P., Buckley, C. & Dardis, F. E., Dec 2022, In: Public Relations Review. 48, 5, 102184.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
2021
Strategic Nonprofit Communication: Effects of Cross-Sector Corporate Social Responsibility (CSR) Alliances on Nonprofits and the Mediating Role of Social-Objectives Achievement and Consumer Brand Identification
Vafeiadis, M., Harrison, V. S., Diddi, P., Dardis, F. & Buckley, C., 2021, In: International Journal of Strategic Communication. 15, 4, p. 275-292 18 p.Research output: Contribution to journal › Article › peer-review
9 Scopus citations -
2019
How game difficulty and ad framing influence memory of in-game advertisements
Dardis, F., Schmierbach, M., Sherrick, B. & Luckman, B., Feb 8 2019, In: Journal of Consumer Marketing. 36, 1, p. 1-11 11 p.Research output: Contribution to journal › Article › peer-review
11 Citations (SciVal) -
2017
The advent of virtual direct experience (VDE) research in video games: Integrating, augmenting, and informing brand-communication strategies in digital/interactive media
Dardis, F. E., Jan 1 2017, Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, p. 431-434 4 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2015
Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands
Dardis, F. E., Schmierbach, M., Ahern, L., Fraustino, J., Bellur, S., Brooks, S. & Johnson, J., May 4 2015, In: Journal of Promotion Management. 21, 3, p. 313-334 22 p.Research output: Contribution to journal › Article › peer-review
11 Scopus citations -
Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment
Kim, K., Schmierbach, M. G., Bellur, S., Chung, M. Y., Fraustino, J. D., Dardis, F. & Ahern, L., Jul 2015, In: Computers in Human Behavior. 48, p. 695-705 11 p.Research output: Contribution to journal › Article › peer-review
93 Scopus citations -
2012
Effects of Multiplayer Videogame Contexts on Individuals' Recall of In-Game Advertisements
Dardis, F. E. & Schmierbach, M. G., Jan 1 2012, In: Journal of Promotion Management. 18, 1, p. 42-59 18 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
Electronic Friend or Virtual Foe: Exploring the Role of Competitive and Cooperative Multiplayer Video Game Modes in Fostering Enjoyment
Schmierbach, M. G., Xu, Q., Oeldorf-Hirsch, A. & Dardis, F. E., Jul 1 2012, In: Media Psychology. 15, 3, p. 356-371 16 p.Research output: Contribution to journal › Article › peer-review
40 Scopus citations -
2011
Advertising exposure and message type: Exploring the perceived effects of soft-money television political ads
Shen, F., Dardis, F. E. & Edwards, H. H., Jul 2011, In: Journal of Political Marketing. 10, 3, p. 215-229 15 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Gaming across different consoles: Exploring the influence of control scheme on game-player enjoyment
Limperos, A. M., Schmierbach, M. G., Kegerise, A. D. & Dardis, F. E., Jun 1 2011, In: Cyberpsychology, Behavior, and Social Networking. 14, 6, p. 345-350 6 p.Research output: Contribution to journal › Article › peer-review
64 Scopus citations -
2009
Attenuating the negative effects of perceived incongruence in sponsorship: How message repetition can enhance evaluations of an "incongruent" sponsor
Dardis, F. E., 2009, In: Journal of Promotion Management. 15, 1-2, p. 36-56 21 p.Research output: Contribution to journal › Article › peer-review
20 Scopus citations -
Prescribing versus describing: Testing image restoration strategies in a crisis situation
Dardis, F. & Haigh, M. M., 2009, In: Corporate Communications. 14, 1, p. 101-118 18 p.Research output: Contribution to journal › Article › peer-review
58 Scopus citations -
2008
Effects of negative political advertising on individuals' cynicism and self-efficacy: The impact of ad type and message exposures
Dardis, F. E., Shen, F. & Edwards, H. H., 2008, In: Mass Communication and Society. 11, 1, p. 24-42 19 p.Research output: Contribution to journal › Article › peer-review
23 Scopus citations -
Media framing of capital punishment and its impact on individuals' cognitive responses
Dardis, F. E., Baumgartner, F. R., Boydstun, A. E., de Boef, S. & Shen, F., Dec 1 2008, In: Mass Communication and Society. 11, 2, p. 115-140 26 p.Research output: Contribution to journal › Article › peer-review
37 Scopus citations -
2007
The Role of issue-framing functions in affecting beliefs and opinions about a sociopolitical issue
Dardis, F. E., Jan 1 2007, In: Communication Quarterly. 55, 2, p. 247-265 19 p.Research output: Contribution to journal › Article › peer-review
19 Scopus citations -
2006
Military accord, media discord: A cross-national comparison of UK vs US press coverage of Iraq war protest
Dardis, F. E., Oct 2006, In: International Communication Gazette. 68, 5-6, p. 409-426 18 p.Research output: Contribution to journal › Article › peer-review
22 Scopus citations