Research output per year
Research output per year
- 22 results
Search results
-
2025
Amplifying Player Experience to Facilitate Prosocial Outcomes in a Narrative‐Based Serious Game
Wei, L., Schmierbach, M., Liu, B., Kang, J., Chen, C., Dardis, F. E., Tan, R. & Cohen, O., 2025, In: Media and Communication. 13, 8637.Research output: Contribution to journal › Article › peer-review
Open Access -
Examining the impact of corporate social advocacy (CSA) issue ownership and message content on authenticity perceptions and behavioral intentions
Overton, H., Vafeiadis, M., Diddi, P., Buckley, C. & Dardis, F. E., 2025, In: Corporate Communications. 30, 7, p. 21-43 23 p.Research output: Contribution to journal › Article › peer-review
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Improving nonprofit engagement on social media: Using big data, machine-learning, and sentiment analysis to evaluate leading nonprofits’ message strategies on Twitter/X
Dardis, F. E., Buckley, C., Mitra, P., Heaton, C. & Xiao, A., Jan 2025, In: International Journal of Information Technology (Singapore). 17, 1, p. 395-407 13 p.Research output: Contribution to journal › Article › peer-review
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2023
The food and beverage cues in digital marketing model: special considerations of social media, gaming, and livestreaming environments for food marketing and eating behavior research
Maksi, S. J., Keller, K. L., Dardis, F., Vecchi, M., Freeman, J., Evans, R. K., Boyland, E. & Masterson, T. D., 2023, In: Frontiers in Nutrition. 10, 1325265.Research output: Contribution to journal › Article › peer-review
Open Access7 Scopus citations -
2022
Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience
DiRusso, C., Buckley, C., Diddi, P., Dardis, F. E., Vafeiadis, M. & Eng, N., Sep 2022, In: Public Relations Review. 48, 3, 102207.Research output: Contribution to journal › Article › peer-review
21 Scopus citations -
Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals
Freeman, J. & Dardis, F., 2022, In: Journal of Current Issues and Research in Advertising. 43, 3, p. 256-273 18 p.Research output: Contribution to journal › Article › peer-review
18 Scopus citations -
Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions
Harrison, V. S., Vafeiadis, M., Diddi, P., Buckley, C. & Dardis, F. E., Dec 2022, In: Public Relations Review. 48, 5, 102184.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
2021
Strategic Nonprofit Communication: Effects of Cross-Sector Corporate Social Responsibility (CSR) Alliances on Nonprofits and the Mediating Role of Social-Objectives Achievement and Consumer Brand Identification
Vafeiadis, M., Harrison, V. S., Diddi, P., Dardis, F. & Buckley, C., 2021, In: International Journal of Strategic Communication. 15, 4, p. 275-292 18 p.Research output: Contribution to journal › Article › peer-review
17 Scopus citations -
2019
How game difficulty and ad framing influence memory of in-game advertisements
Dardis, F., Schmierbach, M., Sherrick, B. & Luckman, B., Feb 8 2019, In: Journal of Consumer Marketing. 36, 1, p. 1-11 11 p.Research output: Contribution to journal › Article › peer-review
15 Scopus citations -
2017
The advent of virtual direct experience (VDE) research in video games: Integrating, augmenting, and informing brand-communication strategies in digital/interactive media
Dardis, F. E., Jan 1 2017, Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, p. 431-434 4 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2015
Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands
Dardis, F. E., Schmierbach, M., Ahern, L., Fraustino, J., Bellur, S., Brooks, S. & Johnson, J., May 4 2015, In: Journal of Promotion Management. 21, 3, p. 313-334 22 p.Research output: Contribution to journal › Article › peer-review
16 Scopus citations -
Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment
Kim, K., Schmierbach, M. G., Bellur, S., Chung, M. Y., Fraustino, J. D., Dardis, F. & Ahern, L., Jul 2015, In: Computers in Human Behavior. 48, p. 695-705 11 p.Research output: Contribution to journal › Article › peer-review
127 Scopus citations -
2012
Effects of Multiplayer Videogame Contexts on Individuals' Recall of In-Game Advertisements
Dardis, F. E. & Schmierbach, M., Jan 2012, In: Journal of Promotion Management. 18, 1, p. 42-59 18 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
Electronic Friend or Virtual Foe: Exploring the Role of Competitive and Cooperative Multiplayer Video Game Modes in Fostering Enjoyment
Schmierbach, M. G., Xu, Q., Oeldorf-Hirsch, A. & Dardis, F. E., Jul 1 2012, In: Media Psychology. 15, 3, p. 356-371 16 p.Research output: Contribution to journal › Article › peer-review
45 Scopus citations -
2011
Advertising exposure and message type: Exploring the perceived effects of soft-money television political ads
Shen, F., Dardis, F. E. & Edwards, H. H., Jul 2011, In: Journal of Political Marketing. 10, 3, p. 215-229 15 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
Gaming across different consoles: Exploring the influence of control scheme on game-player enjoyment
Limperos, A. M., Schmierbach, M. G., Kegerise, A. D. & Dardis, F. E., Jun 1 2011, In: Cyberpsychology, Behavior, and Social Networking. 14, 6, p. 345-350 6 p.Research output: Contribution to journal › Article › peer-review
70 Scopus citations -
2009
Attenuating the negative effects of perceived incongruence in sponsorship: How message repetition can enhance evaluations of an "incongruent" sponsor
Dardis, F. E., 2009, In: Journal of Promotion Management. 15, 1-2, p. 36-56 21 p.Research output: Contribution to journal › Article › peer-review
23 Scopus citations -
Prescribing versus describing: Testing image restoration strategies in a crisis situation
Dardis, F. & Haigh, M. M., 2009, In: Corporate Communications. 14, 1, p. 101-118 18 p.Research output: Contribution to journal › Article › peer-review
64 Scopus citations -
2008
Effects of negative political advertising on individuals' cynicism and self-efficacy: The impact of ad type and message exposures
Dardis, F. E., Shen, F. & Edwards, H. H., 2008, In: Mass Communication and Society. 11, 1, p. 24-42 19 p.Research output: Contribution to journal › Article › peer-review
33 Scopus citations -
Media framing of capital punishment and its impact on individuals' cognitive responses
Dardis, F. E., Baumgartner, F. R., Boydstun, A. E., de Boef, S. & Shen, F., 2008, In: Mass Communication and Society. 11, 2, p. 115-140 26 p.Research output: Contribution to journal › Article › peer-review
42 Scopus citations -
2007
The Role of issue-framing functions in affecting beliefs and opinions about a sociopolitical issue
Dardis, F. E., 2007, In: Communication Quarterly. 55, 2, p. 247-265 19 p.Research output: Contribution to journal › Article › peer-review
22 Scopus citations -
2006
Military accord, media discord: A cross-national comparison of UK vs US press coverage of Iraq war protest
Dardis, F. E., Oct 2006, In: International Communication Gazette. 68, 5-6, p. 409-426 18 p.Research output: Contribution to journal › Article › peer-review
24 Scopus citations