Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 16 Peace, Justice and Strong Institutions
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Dive into the research topics where Heather Shoenberger is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Effects of Immersive Experience in the Branded Metaverse
Shen, F., Shoenberger, H., Tan, R., Zhang, B. & Zihang, E., 2026, In: Journal of Interactive Advertising. 26, 2, p. 119-133 15 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Effects of state-sponsored political posts on perceived credibility and persuasion
Shen, F., Shoenberger, H., Zhang, B. & Tan, R., 2025, (Accepted/In press) In: Journal of Information Technology and Politics.Research output: Contribution to journal › Article › peer-review
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Inclusion in action: how brand commitment impacts perception of transgender-inclusive activist ads
Shoenberger, H., Zhang, B., Peng, R. & Shen, F., 2025, In: International Journal of Advertising. 44, 8, p. 1563-1581 19 p.Research output: Contribution to journal › Article › peer-review
4 Link opens in a new tab Scopus citations -
Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers
Kim, E., Shoenberger, H., Kim, D., Thorson, E. & Zihang, E., 2025, In: International Journal of Advertising. 44, 3, p. 453-483 31 p.Research output: Contribution to journal › Article › peer-review
54 Link opens in a new tab Scopus citations -
To Tell or Not to Tell: Investigating the Persuasive Appeal of Information Transparency for AR-Powered E-Commerce Sites
Sun, Y., Freeman, J., Shoenberger, H. & Shen, F., 2025, In: International Journal of Human-Computer Interaction. 41, 24, p. 15323-15337 15 p.Research output: Contribution to journal › Article › peer-review
3 Link opens in a new tab Scopus citations