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Huiyan Chen

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    20232023

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    • 1 Conference contribution

    • Social Group Buying as a Marketing Strategy

      Chen, H., Peng, J., Guan, M. & Li, J., 2023, Proceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023. Bui, T. X. (ed.). IEEE Computer Society, p. 4401-4410 10 p. (Proceedings of the Annual Hawaii International Conference on System Sciences; vol. 2023-January).

      Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

      1 Scopus citations