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Dive into the research topics where John Andrew Petersen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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A Suite of Metrics to Understand Return on Investments in Customers
Bendle, N., Farris, P., Venkatesan, R. & Petersen, J. A., May 2025, In: Journal of Interactive Marketing. 60, 2, p. 123-144 22 p.Research output: Contribution to journal › Article › peer-review
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Predicting Eviction Status Using Airbnb Data in the Absence of Ground-Truth Eviction Records
Tabar, M., Abdulla, A., Petersen, J. A. & Lee, D., Mar 10 2025, WSDM 2025 - Proceedings of the 18th ACM International Conference on Web Search and Data Mining. Association for Computing Machinery, Inc, p. 885-894 10 p. (WSDM 2025 - Proceedings of the 18th ACM International Conference on Web Search and Data Mining).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open Access2 Link opens in a new tab Scopus citations -
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending
Bashirzadeh, Y., Howard-Malek, S. L., Yamim, A. P., Petersen, J. A. & Nadalizadeh, A., Dec 2025, In: International Journal of Research in Marketing. 42, 4, p. 1143-1162 20 p.Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Scopus citations -
Customer behavior across competitive loyalty programs
Khodakarami, F., Andrew Petersen, J. & Venkatesan, R., May 2024, In: Journal of the Academy of Marketing Science. 52, 3, p. 892-913 22 p.Research output: Contribution to journal › Article › peer-review
Open Access11 Link opens in a new tab Scopus citations -
B2B data-driven and value-based pricing strategies, price setting, and price execution
Venkataraman, S. & Petersen, J. A., Jul 15 2022, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 266-291 26 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
3 Link opens in a new tab Scopus citations