Research output per year
Research output per year
Search results
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2017
Immersion in games exemplifies why digital media create complex responses to ads
Schmierbach, M., Jan 1 2017, Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, p. 427-430 4 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2009
Specificity, complexity, and validity: Rescuing experimental research on framing effects
Shah, D. V., Boyle, M. P., Schmierbach, M., Keum, H. & Armstrong, C. L., Dec 15 2009, Doing News Framing Analysis: Empirical and Theoretical Perspectives. Routledge Taylor & Francis Group, p. 215-232 18 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
10 Scopus citations