Fingerprint
Dive into the research topics where Ozge Aybat is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 11 Article
-
Seeing More Similar Others in Social Media: Using Legality Framing and Regulatory Focus to Alter Reactions to Alternative Medicinal Treatment Messages
Hsieh, M. H., Foreman, J. R. & Yucel-Aybat, O., Mar 2026, In: Psychology and Marketing. 43, 3, p. 662-676 15 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Link opens in a new tab Scopus citations -
The effect of consumers' implicit theory of personality and product feedback in self-directed consumer contexts
Mathur, P., Yucel-Aybat, O., Block, L. & Eisenstein, E. M., May 2022, In: Personality and Individual Differences. 190, 111526.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Scopus citations -
Consumer mindsets matter: Benefit framing and firm–cause fit in the persuasiveness of cause-related marketing campaigns
Yucel-Aybat, O. & Hsieh, M. H., May 2021, In: Journal of Business Research. 129, p. 418-427 10 p.Research output: Contribution to journal › Article › peer-review
25 Link opens in a new tab Scopus citations -
"I know i am, but what are you?": Public perceptions of unions, members and joining intentions
Gibney, R., Masters, M., Aybat, O. & Amlie, T., 2018, In: Social Sciences. 7, 9, 146.Research output: Contribution to journal › Article › peer-review
Open Access4 Link opens in a new tab Scopus citations -
Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets
Carnevale, M., Yucel-Aybat, O. & Kachersky, L., Jan 1 2018, In: Journal of Consumer Behaviour. 17, 1, p. e78-e89Research output: Contribution to journal › Article › peer-review
59 Link opens in a new tab Scopus citations