Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production
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Dive into the research topics where Tulay Girard is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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An empirical study of the dynamic relationships between the core and supporting brand equity dimensions in higher education
Girard, T. & Pinar, M., Jan 1 2021, In: Journal of Applied Research in Higher Education. 13, 3, p. 710-740 31 p.Research output: Contribution to journal › Article › peer-review
24 Link opens in a new tab Scopus citations -
Examining the relationship between brand equity dimensions and university brand equity: An empirical study in Turkey
Pinar, M., Girard, T. & Basfirinci, C., Jun 22 2020, In: International Journal of Educational Management. 34, 7, p. 1119-1141 23 p.Research output: Contribution to journal › Article › peer-review
54 Link opens in a new tab Scopus citations -
Understanding student perceptions of their personal branding in higher education
Girard, T., Pinar, M. & Lysiak, L., 2020, In: Journal of Higher Education Theory and Practice. 20, 13, p. 136-146 11 p.Research output: Contribution to journal › Article › peer-review
Open Access3 Link opens in a new tab Scopus citations -
Comparing private label brand equity dimensions of the same store: Their relationships, similarities, and differences
Pinar, M. & Girard, T., Sep 20 2019, Improving Marketing Strategies for Private Label Products. IGI Global, p. 61-82 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
5 Link opens in a new tab Scopus citations -
Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants
Girard, T., Trapp, P., Pinar, M., Gulsoy, T. & Boyt, T. E., Jan 2 2017, In: Journal of Marketing Theory and Practice. 25, 1, p. 39-56 18 p.Research output: Contribution to journal › Article › peer-review
59 Link opens in a new tab Scopus citations