Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 7 Affordable and Clean Energy -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production
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Dive into the research topics where Young Han Bae is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 13 Article
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Category–level drivers of the market share–rank power law relationship
Bae, Y. H., Gruca, T. S., Lim, H. & Russell, G. J., Sep 25 2024, In: European Journal of Marketing. 58, 6, p. 1653-1675 23 p.Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Scopus citations -
Cross-Cultural TV Drama Viewing, Parasocial Acculturation, and Host Country Branding: Empirical Evidence and Implications
Bae, Y. H., Jun, J. W. & Lee, H. M., 2024, In: International Journal of Communication. 18, p. 5448-5470 23 p.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Scopus citations -
The size-rank relationship for market shares of consumer packaged goods
Bae, Y. H., Gruca, T. S., Lim, H. & Russell, G. J., Nov 19 2020, In: Applied Economics. 52, 54, p. 5986-5994 9 p.Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Scopus citations -
Exploring sharing behaviors across social media platforms
Ham, C. D., Lee, J., Hayes, J. L. & Bae, Y. H., Mar 1 2019, In: International Journal of Market Research. 61, 2, p. 157-177 21 p.Research output: Contribution to journal › Article › peer-review
74 Link opens in a new tab Scopus citations -
The role of marketing capability in linking CSR to corporate financial performance: When CSR gives positive signals to stakeholders
Yim, S., Bae, Y. H., Lim, H. & Kwon, J. H., Aug 22 2019, In: European Journal of Marketing. 53, 7, p. 1333-1354 22 p.Research output: Contribution to journal › Article › peer-review
48 Link opens in a new tab Scopus citations