2007 ISMS practice prize competition: Special section introduction

John H. Roberts, Gary L. Lilien

Research output: Contribution to journalReview articlepeer-review


We introduce the work of the finalists in the 2007 ISMS Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces. The winner, describing a collaboration between National Academies Press and a team based at the University of Maryland, involves a sequenced program of research to calibrate price sensitivity of digital media. The other two finalists address a model to optimize the distribution of used cars geographically depending on local conditions, and a model to use price and distribution strategies to improve product profitability of P&G's heavy-duty detergent brands in India.

Original languageEnglish (US)
Pages (from-to)617-619
Number of pages3
JournalMarketing Science
Issue number4
StatePublished - Jul 2009

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing


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