A Behavioral Economic Analysis of Demand for Texting while Driving

Yusuke Hayashi, Jonathan E. Friedel, Anne M. Foreman, Oliver Wirth

Research output: Contribution to journalArticlepeer-review

14 Scopus citations


The overarching goal of the present study was to determine whether a behavioral economic framework of demand analysis is applicable to texting while driving. To this end, we developed a novel hypothetical task in which participants receive a text message while driving, and they rated the likelihood of replying to a text message immediately versus waiting to reply until arriving at a destination when the fine for texting while driving ranged from $1 to $300. The scenario presented two delays to a destination (15 min and 60 min). For drivers who self-reported a higher frequency of texting while driving the demand for social interaction from texting was more intense and less elastic. Demand was also more intense and less elastic under the 60-min delay condition. The results of this proof-of-concept study suggest that behavioral economic demand analyses are potentially useful for understanding and predicting texting while driving.

Original languageEnglish (US)
Pages (from-to)225-237
Number of pages13
JournalPsychological Record
Issue number2
StatePublished - Jun 15 2019

All Science Journal Classification (ASJC) codes

  • Arts and Humanities (miscellaneous)
  • General Psychology


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