A Comparative Analysis of Advertising Practices in Unlike Environments A Study of Agency-Client Relationships

Erdener Kaynak

doi:10.1080/02650487.1986.11106962

A Comparative Analysis of Advertising Practices in Unlike Environments A Study of Agency-Client Relationships

Erdener Kaynak

School of Business Administration (Harrisburg)

Research output: Contribution to journal › Article › peer-review

12 Scopus citations

Abstract

After examining the structure and present characteristics of advertising industry practices, this paper looks at the functions of advertising in developed versus less-developed countries (LDCs) and critically compares the role and functions of advertising agency and client relationships in countries as diverse as Turkey, Sweden and Canada.

Original language	English (US)
Pages (from-to)	121-146
Number of pages	26
Journal	International Journal of Advertising
Volume	5
Issue number	2
DOIs	https://doi.org/10.1080/02650487.1986.11106962
State	Published - Jan 1 1986

All Science Journal Classification (ASJC) codes

Communication
Marketing

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10.1080/02650487.1986.11106962

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A Comparative Analysis of Advertising Practices in Unlike Environments A Study of Agency-Client Relationships

Abstract

All Science Journal Classification (ASJC) codes

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