Abstract
After examining the structure and present characteristics of advertising industry practices, this paper looks at the functions of advertising in developed versus less-developed countries (LDCs) and critically compares the role and functions of advertising agency and client relationships in countries as diverse as Turkey, Sweden and Canada.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 121-146 |
| Number of pages | 26 |
| Journal | International Journal of Advertising |
| Volume | 5 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jan 1 1986 |
All Science Journal Classification (ASJC) codes
- Communication
- Marketing
Fingerprint
Dive into the research topics of 'A Comparative Analysis of Advertising Practices in Unlike Environments A Study of Agency-Client Relationships'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver