Original language | English (US) |
---|---|
Pages (from-to) | 45-57 |
Number of pages | 13 |
Journal | International Journal of Bank Marketing |
Volume | 2 |
Issue number | 2 |
DOIs | |
State | Published - Feb 1 1984 |
All Science Journal Classification (ASJC) codes
- Marketing
Erdener Kaynak, Ugur Yucelt
Research output: Contribution to journal › Review article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 45-57 |
Number of pages | 13 |
Journal | International Journal of Bank Marketing |
Volume | 2 |
Issue number | 2 |
DOIs | |
State | Published - Feb 1 1984 |