Abstract
This study investigates the impact of dental care satisfaction of the US and Turkish consumers. Adopting existing scales in the literature, study conceptualized that customer health sensitivity, involvement, and perceived dental problems would influence their satisfaction with dental care services. Study findings indicate that patient satisfaction is influenced mainly through the path of dental care involvement of personal health sensitivity. Contrary to our expectations, our results did not indicate any significant relationship between perceived dental problems and customer satisfaction with dental care. Managerial implications are discussed.
Original language | English (US) |
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Pages (from-to) | 30-42 |
Number of pages | 13 |
Journal | Journal of Medical Marketing |
Volume | 12 |
Issue number | 1 |
DOIs | |
State | Published - Feb 2012 |
All Science Journal Classification (ASJC) codes
- Medicine (miscellaneous)
- Pharmacology, Toxicology and Pharmaceutics (miscellaneous)
- Strategy and Management
- Marketing