TY - JOUR
T1 - A Cross-national/Cross-cultural Study of Radio Listening Preferences
AU - Kaynak, Erdener
AU - Yucelt, Ugur
PY - 1987/1/1
Y1 - 1987/1/1
N2 - It is claimed that consumers in diverse cultures place varying degrees of importance on different media sources. Among these, broadcasting is increasing its importance all over the world. The purpose of this cross-national/cross-cultural study was to identify the socio-economic, demographic and behavioural characteristics and the listening preferences of radio audiences in Vermont, USA, and Nova Scotia, Canada, to find out how to reach the maximum number of listeners in these selected regions of North America in the most effective way.
AB - It is claimed that consumers in diverse cultures place varying degrees of importance on different media sources. Among these, broadcasting is increasing its importance all over the world. The purpose of this cross-national/cross-cultural study was to identify the socio-economic, demographic and behavioural characteristics and the listening preferences of radio audiences in Vermont, USA, and Nova Scotia, Canada, to find out how to reach the maximum number of listeners in these selected regions of North America in the most effective way.
UR - http://www.scopus.com/inward/record.url?scp=84946314109&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84946314109&partnerID=8YFLogxK
U2 - 10.1080/02650487.1987.11107033
DO - 10.1080/02650487.1987.11107033
M3 - Article
AN - SCOPUS:84946314109
SN - 0265-0487
VL - 6
SP - 331
EP - 338
JO - International Journal of Advertising
JF - International Journal of Advertising
IS - 4
ER -