A frame for deframing in strategic analysis

Roger L.M. Dunbar; Raghu Garud; Sumita Raghuram

doi:10.1177/105649269651007

A frame for deframing in strategic analysis

Roger L.M. Dunbar, Raghu Garud, Sumita Raghuram

Research output: Contribution to journal › Review article › peer-review

35 Scopus citations

Abstract

Deframing processes are needed to deal with pervasive change. We describe what is meant by a frame and how strategy analysts develop and rely on frames to help their understanding. We also discuss the limitations of frames and the need in a changing world for people to be able to both frame and deframe to facilitate their understanding. We then present a frame for understanding the deframing process.

Original language	English (US)
Pages (from-to)	23-34
Number of pages	12
Journal	Journal of Management Inquiry
Volume	5
Issue number	1
DOIs	https://doi.org/10.1177/105649269651007
State	Published - Mar 1996

All Science Journal Classification (ASJC) codes

General Business, Management and Accounting
Strategy and Management
Management of Technology and Innovation

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10.1177/105649269651007

Cite this

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title = "A frame for deframing in strategic analysis",

abstract = "Deframing processes are needed to deal with pervasive change. We describe what is meant by a frame and how strategy analysts develop and rely on frames to help their understanding. We also discuss the limitations of frames and the need in a changing world for people to be able to both frame and deframe to facilitate their understanding. We then present a frame for understanding the deframing process.",

author = "Dunbar, {Roger L.M.} and Raghu Garud and Sumita Raghuram",

year = "1996",

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AU - Garud, Raghu

AU - Raghuram, Sumita

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N2 - Deframing processes are needed to deal with pervasive change. We describe what is meant by a frame and how strategy analysts develop and rely on frames to help their understanding. We also discuss the limitations of frames and the need in a changing world for people to be able to both frame and deframe to facilitate their understanding. We then present a frame for understanding the deframing process.

AB - Deframing processes are needed to deal with pervasive change. We describe what is meant by a frame and how strategy analysts develop and rely on frames to help their understanding. We also discuss the limitations of frames and the need in a changing world for people to be able to both frame and deframe to facilitate their understanding. We then present a frame for understanding the deframing process.

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DO - 10.1177/105649269651007

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A frame for deframing in strategic analysis

Abstract

All Science Journal Classification (ASJC) codes

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