Abstract
Deframing processes are needed to deal with pervasive change. We describe what is meant by a frame and how strategy analysts develop and rely on frames to help their understanding. We also discuss the limitations of frames and the need in a changing world for people to be able to both frame and deframe to facilitate their understanding. We then present a frame for understanding the deframing process.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 23-34 |
| Number of pages | 12 |
| Journal | Journal of Management Inquiry |
| Volume | 5 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 1996 |
All Science Journal Classification (ASJC) codes
- General Business, Management and Accounting
- Strategy and Management
- Management of Technology and Innovation