| Original language | English (US) |
|---|---|
| Pages (from-to) | 39 |
| Number of pages | 1 |
| Journal | Marketing Management |
| Volume | 11 |
| Issue number | 1 |
| State | Published - Jan 2002 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver