A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments

Keyphrases

• Spatial Structure 100%
• Consumer Preferences 100%
• Gravity-based 100%
• Multidimensional Scaling Method 100%
• Market Share 66%
• Brand Positioning 66%
• Commercial Application 33%
• Competing Models 33%
• Proposed Methodology 33%
• Model Estimates 33%
• Model Fitting 33%
• Consumer Utility 33%
• Market Size 33%
• Spatial Decomposition 33%
• Product Category 33%
• Multidimensional Unfolding 33%
• Multidimensional Scaling 33%
• Choice Data 33%
• Binary Choice 33%
• Consumer Purchase 33%
• Treat-all 33%
• Scaling Procedure 33%
• Common Data 33%
• Current Market 33%
• Physician Prescription Behavior 33%
• Purchase Patterns 33%

Social Sciences

• Multidimensional Scaling 100%
• Consumer Preference 100%
• Market Share 50%