A high-level overview: A value perspective on the practice of business-to-business marketing

Ralph Oliva

Research output: Chapter in Book/Report/Conference proceeding › Chapter

3 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	15-40
Number of pages	26
ISBN (Print)	9781849801423
DOIs	https://doi.org/10.4337/9781781002445.00010
State	Published - 2012

All Science Journal Classification (ASJC) codes

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title = "A high-level overview: A value perspective on the practice of business-to-business marketing",

author = "Ralph Oliva",

year = "2012",

doi = "10.4337/9781781002445.00010",

language = "English (US)",

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booktitle = "Handbook of Business-to-Business Marketing",

publisher = "Edward Elgar Publishing Ltd.",

address = "United Kingdom",

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PB - Edward Elgar Publishing Ltd.

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