A high-level overview: A value perspective on the practice of business-to-business marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

3 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	15-40
Number of pages	26
ISBN (Print)	9781849801423
DOIs	https://doi.org/10.4337/9781781002445.00010
State	Published - 2012

All Science Journal Classification (ASJC) codes

@inbook{ad48619885ff41ceb06b4fcd6ce2f26c,

title = "A high-level overview: A value perspective on the practice of business-to-business marketing",

author = "Ralph Oliva",

year = "2012",

doi = "10.4337/9781781002445.00010",

language = "English (US)",

isbn = "9781849801423",

pages = "15--40",

booktitle = "Handbook of Business-to-Business Marketing",

publisher = "Edward Elgar Publishing Ltd.",

address = "United Kingdom",

}

TY - CHAP

T1 - A high-level overview

T2 - A value perspective on the practice of business-to-business marketing

AU - Oliva, Ralph

PY - 2012

Y1 - 2012

UR - https://www.scopus.com/pages/publications/84881959384

UR - https://www.scopus.com/pages/publications/84881959384#tab=citedBy

U2 - 10.4337/9781781002445.00010

DO - 10.4337/9781781002445.00010

M3 - Chapter

AN - SCOPUS:84881959384

SN - 9781849801423

SP - 15

EP - 40

BT - Handbook of Business-to-Business Marketing

PB - Edward Elgar Publishing Ltd.

ER -