A method to improve platform leveraging in a market segmentation grid for an existing product line

Ronald S. Farrell, Timothy W. Simpson

Research output: Contribution to journalArticlepeer-review

18 Scopus citations


This paper describes a method for improving commonality in a highly customized low volume product line whose members were originally developed one at a time to meet specific customer requirements. Rather than focusing on redesign of the entire product line, which can often be cost prohibitive, the method is part of a strategy to redesign a limited set of component parts that have the highest potential for cost savings. The method involves a four-step methodology: (1) determine an optimal component solution for each member artifact of an existing market segment grid, (2) test the feasibility of using each optimal component as a platform for the other artifacts, (3) formulate an optimization problem around the feasibility statistics whose solution is a product platform portfolio, and (4) solve the optimization problem for the platform portfolio that can span the existing market segment grid most cost effectively. The proposed method is applied to an example involving the redesign of actuator mounting yokes for an existing set of valves that are used in nuclear power plants. The methodology shows promise for determining a product platform mix that maximizes cost effectiveness yet meets performance requirements.

Original languageEnglish (US)
Article number031403
JournalJournal of Mechanical Design
Issue number3
StatePublished - Mar 2008

All Science Journal Classification (ASJC) codes

  • Mechanics of Materials
  • Mechanical Engineering
  • Computer Science Applications
  • Computer Graphics and Computer-Aided Design


Dive into the research topics of 'A method to improve platform leveraging in a market segmentation grid for an existing product line'. Together they form a unique fingerprint.

Cite this