@inproceedings{cf016d91a0694e39b07c24aaf0798368,
title = "A methodology for quantifying the perceived environmental friendliness of vehicle silhouettes in engineering design",
abstract = "Methods from psychology and engineering are used to quantify subjective, or perceptual, design attributes of artifacts. A modeling framework of perceptual attributes suitable for inclusion in design optimization is presented. The framework includes stimuli development based on design of experiments, survey design, and statistical analysis of data. The proposed modeling method is demonstrated on a subjective attribute we call {"}perceived environmental friendliness{"} using vehicle silhouettes as a case study.",
author = "Tahira Reid and Richard Gonzalez and Panos Papalambros",
year = "2009",
doi = "10.1115/DETC2009-87095",
language = "English (US)",
isbn = "9780791849057",
series = "Proceedings of the ASME Design Engineering Technical Conference",
number = "PARTS A AND B",
pages = "1121--1130",
booktitle = "ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2009",
edition = "PARTS A AND B",
note = "ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2009 ; Conference date: 30-08-2009 Through 02-09-2009",
}