TY - GEN
T1 - A methodology for quantifying the perceived environmental friendliness of vehicle silhouettes in engineering design
AU - Reid, Tahira
AU - Gonzalez, Richard
AU - Papalambros, Panos
PY - 2010
Y1 - 2010
N2 - Methods from psychology and engineering are used to quantify subjective, or perceptual, design attributes of artifacts. A modeling framework of perceptual attributes suitable for inclusion in design optimization is presented. The framework includes stimuli development based on design of experiments, survey design, and statistical analysis of data. The proposed modeling method is demonstrated on a subjective attribute we call 'perceived environmental friendliness' using vehicle silhouettes as a case study.
AB - Methods from psychology and engineering are used to quantify subjective, or perceptual, design attributes of artifacts. A modeling framework of perceptual attributes suitable for inclusion in design optimization is presented. The framework includes stimuli development based on design of experiments, survey design, and statistical analysis of data. The proposed modeling method is demonstrated on a subjective attribute we call 'perceived environmental friendliness' using vehicle silhouettes as a case study.
UR - https://www.scopus.com/pages/publications/77953751799
UR - https://www.scopus.com/pages/publications/77953751799#tab=citedBy
U2 - 10.1115/DETC2009-87095
DO - 10.1115/DETC2009-87095
M3 - Conference contribution
AN - SCOPUS:77953751799
SN - 9780791849057
T3 - Proceedings of the ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference 2009, DETC2009
SP - 1121
EP - 1130
BT - Proceedings of the ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference 2009, DETC2009
T2 - 2009 ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, DETC2009
Y2 - 30 August 2009 through 2 September 2009
ER -