A Mixed Methods Inquiry into the Role of Tom Hanks’ COVID-19 Social Media Disclosure in Shaping Willingness to Engage in Prevention Behaviors

Keyphrases

• Willingness to Engage 100%
• Celebrity 100%
• Prevention Behavior 100%
• Social Media Disclosure 100%
• COVID-19 100%
• COVID-19 Related 100%
• Social Media 50%
• March 11 50%
• Emotional Response 50%
• Cognitive Response 50%
• Mixed-methods Study 50%
• Health Communication 50%
• Communication Channels 50%
• Communication Theory 50%
• Prevention Efforts 50%
• Random Assignment 50%
• Audience Response 50%
• Wide Swath 50%
• Global Pandemic 50%
• Mediated Communication 50%
• Emotion-cognition Interaction 50%
• Apathy 50%
• Health Information Sources 50%
• Mixed Methods Analysis 50%
• Interpersonal Communication 50%
• Convergent Mixed Methods 50%
• Illness Disclosure 50%
• Source Trust 50%
• Field Intervention 50%

Psychology

• Disclosure 100%
• Mixed Methods 100%