A Multi-National Study of Family Decision-making

Talha Harcar, John E. Spillan, Orsay Kucukemiroglu

Research output: Contribution to journalReview articlepeer-review

12 Scopus citations


In the globalization age, with worldwide increases in dual income households, decision-making has become more difficult and even more important than in the past. In this article, a five-countries cross - cultural comparisons of husband and wife decision-making roles in the purchase of various goods and services in unlike environments is presented. Despite substantial cultural variation, there are surprisingly high degrees of similarities in family purchasing decision roles among the five countries. This study provides insights for managerial and public policy makers on the implications of cross-cultural similarities and differences in consumer decision-making.

Original languageEnglish (US)
Pages (from-to)3-21
Number of pages19
JournalMultinational Business Review
Issue number2
StatePublished - Jun 17 2005

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • General Business, Management and Accounting


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