A multidimensional scaling model accommodating differential stimulus familiarity

Tammo H.A. Bijmolt; Wayne S. DeSarbo; Michel Wedel

doi:10.1207/s15327906mbr3301_2

A multidimensional scaling model accommodating differential stimulus familiarity

Tammo H.A. Bijmolt, Wayne S. DeSarbo, Michel Wedel

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Abstract

We introduce a multidimensional scaling procedure that attempts to derive a spatial representation of stimuli unconfounded by the effect of subjects' degrees of familiarity with these stimuli. The proposed model assumes that stimulus unfamiliarity produces a tendency for a subject to anchor his/her dissimilarity judgments towards a reference value on the response scale. The input data needed to perform such analyses are the degree of stimulus familiarity along with the dissimilarity judgments for all pairs of stimuli. In a Monte Carlo study, we investigate the extent to which the procedure recovers known parameters. Furthermore, empirical applications of the model to positioning studies of magazines and banks in the Netherlands are provided.

Original language	English (US)
Pages (from-to)	41-63
Number of pages	23
Journal	Multivariate Behavioral Research
Volume	33
Issue number	1
DOIs	https://doi.org/10.1207/s15327906mbr3301_2
State	Published - 1998

All Science Journal Classification (ASJC) codes

Statistics and Probability
Experimental and Cognitive Psychology
Arts and Humanities (miscellaneous)

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title = "A multidimensional scaling model accommodating differential stimulus familiarity",

abstract = "We introduce a multidimensional scaling procedure that attempts to derive a spatial representation of stimuli unconfounded by the effect of subjects' degrees of familiarity with these stimuli. The proposed model assumes that stimulus unfamiliarity produces a tendency for a subject to anchor his/her dissimilarity judgments towards a reference value on the response scale. The input data needed to perform such analyses are the degree of stimulus familiarity along with the dissimilarity judgments for all pairs of stimuli. In a Monte Carlo study, we investigate the extent to which the procedure recovers known parameters. Furthermore, empirical applications of the model to positioning studies of magazines and banks in the Netherlands are provided.",

author = "Bijmolt, {Tammo H.A.} and DeSarbo, {Wayne S.} and Michel Wedel",

note = "Funding Information: The order of authors is alphabetical. Correspondence should be addressed to the first author, Department of Business Administration, Tilburg University, P.O. Box 901 53,5000 LE Tilburg, The Netherlands. Part of this study was performed while the first author was employed at the University of Groningen. This research was sponsored by the Netherlands Organization for Scientific Research (NWO).",

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doi = "10.1207/s15327906mbr3301_2",

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T1 - A multidimensional scaling model accommodating differential stimulus familiarity

AU - Bijmolt, Tammo H.A.

AU - DeSarbo, Wayne S.

AU - Wedel, Michel

N1 - Funding Information: The order of authors is alphabetical. Correspondence should be addressed to the first author, Department of Business Administration, Tilburg University, P.O. Box 901 53,5000 LE Tilburg, The Netherlands. Part of this study was performed while the first author was employed at the University of Groningen. This research was sponsored by the Netherlands Organization for Scientific Research (NWO).

PY - 1998

Y1 - 1998

N2 - We introduce a multidimensional scaling procedure that attempts to derive a spatial representation of stimuli unconfounded by the effect of subjects' degrees of familiarity with these stimuli. The proposed model assumes that stimulus unfamiliarity produces a tendency for a subject to anchor his/her dissimilarity judgments towards a reference value on the response scale. The input data needed to perform such analyses are the degree of stimulus familiarity along with the dissimilarity judgments for all pairs of stimuli. In a Monte Carlo study, we investigate the extent to which the procedure recovers known parameters. Furthermore, empirical applications of the model to positioning studies of magazines and banks in the Netherlands are provided.

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A multidimensional scaling model accommodating differential stimulus familiarity

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