Abstract
Past attempts to design competitive strategies suffer from measurement and theoretical disagreements. Some strategies look good on paper, but lack feasibility and applicability. Author suggests a taxonomy of strategic offensive that is unique because the model is — scalable based on the size and relative competitive position of the firm in the industry and — feasible, because the taxonomy is based on matrices that are simpler and easier to follow than extant literature. Model handy for strategists and market planners who want to consolidate their market position. Interesting implications and ideas for future study provided for interested readers.
Original language | English (US) |
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Pages (from-to) | 269-280 |
Number of pages | 12 |
Journal | Strategic Change |
Volume | 17 |
Issue number | 7-8 |
DOIs | |
State | Published - Nov 2008 |
All Science Journal Classification (ASJC) codes
- General Business, Management and Accounting
- Finance