TY - GEN
T1 - A process model and data mining to support designing families of services
AU - Moon, Seung Ki
AU - Simpson, Timothy W.
AU - Kumara, Soundar R.T.
PY - 2008
Y1 - 2008
N2 - Product family design is a cost-effective way to achieve mass customization by allowing highly differentiated products to be developed from a common platform while targeting individual products to distinct market segments. Recent trends seek to apply and extend principles from product family design to new service development. In this paper, we extend concepts from platform-based product family design to create a novel methodology for module-based service family design. The new methodology helps identify a service platform along with variant and unique modules in a service family by integrating service-based process analysis, ontologies, and data mining. A function-process matrix and a service process model are investigated to define the relationships between the service functions and the service processes offered as part of a service. An ontology is used to represent the relationships between functional hierarchies in a service. Fuzzy clustering is employed to partition service processes into subsets for identifying modules in a given service family. The clustering result identifies the platform and its modules using a platform level membership function. We apply the proposed methodology to determine a new platform using a case study involving a family of banking services.
AB - Product family design is a cost-effective way to achieve mass customization by allowing highly differentiated products to be developed from a common platform while targeting individual products to distinct market segments. Recent trends seek to apply and extend principles from product family design to new service development. In this paper, we extend concepts from platform-based product family design to create a novel methodology for module-based service family design. The new methodology helps identify a service platform along with variant and unique modules in a service family by integrating service-based process analysis, ontologies, and data mining. A function-process matrix and a service process model are investigated to define the relationships between the service functions and the service processes offered as part of a service. An ontology is used to represent the relationships between functional hierarchies in a service. Fuzzy clustering is employed to partition service processes into subsets for identifying modules in a given service family. The clustering result identifies the platform and its modules using a platform level membership function. We apply the proposed methodology to determine a new platform using a case study involving a family of banking services.
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U2 - 10.1115/DETC2007-34687
DO - 10.1115/DETC2007-34687
M3 - Conference contribution
AN - SCOPUS:44949255248
SN - 0791848027
SN - 9780791848029
SN - 0791848078
SN - 9780791848074
T3 - 2007 Proceedings of the ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, DETC2007
SP - 591
EP - 600
BT - 2007 Proceedings of the ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, DETC2007
T2 - 33rd Design Automation Conference, presented at - 2007 ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2007
Y2 - 4 September 2007 through 7 September 2007
ER -