| Original language | English (US) |
|---|---|
| Pages (from-to) | 39-40 |
| Number of pages | 2 |
| Journal | Journal of Business-to-Business Marketing |
| Volume | 5 |
| Issue number | 1-2 |
| DOIs | |
| State | Published - Dec 16 1998 |
All Science Journal Classification (ASJC) codes
- Management Information Systems
- Marketing