A prototype web-based custom product specification system

For companies who must provide customized products on demand, it is important that the voice of the customer be addressed and incorporated early into the design process. Web-based design interfaces have emerged as useful tools to make customer voices interactive and provide a customer-friendly and cost-effective interface. The effectiveness of the interface can be greatly enhanced through implementation of a strategic customization process that can proactively react to customer requests. The design process represents a virtual product line that approaches the goal of providing infinite variety at minimal costs. The process provides a base for a true customization approach, which is different from the typical mass customization approach to provide ample but limited product variety a priori for a targeted market. In this paper, we describe the development of a prototypical custom product specification system and the underlying strategic design process that is based on a collection of product platforms. The development is illustrated using an example from on-going research with a company that produces customized valves for the power industry.