Abstract
The research presented in this study replicates and extends the QSport-10 scale proposed by Rial, Varela, Rial and Real in their 2010 study, by incorporating the Programme dimension into the original measurement of service quality in Physical Activity and Sports Centres (PSCs). The objective of this research is to examine the dimensionality of the QSport-10 scale and extend it to capture the additional Programme service quality dimension. Study results confirmed the dimensionality of the service quality measurement offered by the QSport-10 scale and presented strong empirical support for the existence of Programme, Installations and Staff dimensions. Programme dimension was considered the most important factor for the largest consumer segment in the study.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 190-208 |
| Number of pages | 19 |
| Journal | International Journal of Sports Marketing and Sponsorship |
| Volume | 13 |
| Issue number | 3 |
| State | Published - 2012 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Finance
- Marketing