A Scoping Study of Ethics in Artificial Intelligence Research in Tourism and Hospitality

Pauline A. Milwood; Sarah Hartman-Caverly; Wesley S. Roehl

doi:10.1007/978-3-031-25752-0_26

A Scoping Study of Ethics in Artificial Intelligence Research in Tourism and Hospitality

Pauline A. Milwood, Sarah Hartman-Caverly, Wesley S. Roehl

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

5 Scopus citations

Abstract

As e-tourism scholars advance innovative research on the use and study of artificially intelligent systems, it is important to reflect on how well we are advancing transformative philosophies which ask that emerging fields consider issues of ethics, power, and bias. We conduct a scoping study of review papers published between 2015–2021 to understand the extent to which ethical and social bias issues are identified and treated in AI research in tourism. Results suggest that the potential for ethical and bias issues in AI in tourism is high, but identification and treatment of these issues by tourism researchers is weak. We summarize key implications of this trend and offer suggestions for pursuing a research agenda which increasingly identifies and treats issues of ethics and bias when advancing research on artificial intelligence (AI) in tourism.

Original language	English (US)
Title of host publication	Information and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference
Editors	Berta Ferrer-Rosell, David Massimo, Katerina Berezina
Publisher	Springer Nature
Pages	243-254
Number of pages	12
ISBN (Print)	9783031257513
DOIs	https://doi.org/10.1007/978-3-031-25752-0_26
State	Published - 2023
Event	30th Annual International eTourism Conference, ENTER 2023 - Johannesburg, South Africa Duration: Jan 18 2023 → Jan 20 2023

Publication series

Name	Springer Proceedings in Business and Economics
ISSN (Print)	2198-7246
ISSN (Electronic)	2198-7254

Conference

Conference	30th Annual International eTourism Conference, ENTER 2023
Country/Territory	South Africa
City	Johannesburg
Period	1/18/23 → 1/20/23

All Science Journal Classification (ASJC) codes

General Business, Management and Accounting
General Economics, Econometrics and Finance

Access to Document

10.1007/978-3-031-25752-0_26

Cite this

Milwood, P. A., Hartman-Caverly, S., & Roehl, W. S. (2023). A Scoping Study of Ethics in Artificial Intelligence Research in Tourism and Hospitality. In B. Ferrer-Rosell, D. Massimo, & K. Berezina (Eds.), Information and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference (pp. 243-254). (Springer Proceedings in Business and Economics). Springer Nature. https://doi.org/10.1007/978-3-031-25752-0_26

Milwood, Pauline A. ; Hartman-Caverly, Sarah ; Roehl, Wesley S. / A Scoping Study of Ethics in Artificial Intelligence Research in Tourism and Hospitality. Information and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference. editor / Berta Ferrer-Rosell ; David Massimo ; Katerina Berezina. Springer Nature, 2023. pp. 243-254 (Springer Proceedings in Business and Economics).

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abstract = "As e-tourism scholars advance innovative research on the use and study of artificially intelligent systems, it is important to reflect on how well we are advancing transformative philosophies which ask that emerging fields consider issues of ethics, power, and bias. We conduct a scoping study of review papers published between 2015–2021 to understand the extent to which ethical and social bias issues are identified and treated in AI research in tourism. Results suggest that the potential for ethical and bias issues in AI in tourism is high, but identification and treatment of these issues by tourism researchers is weak. We summarize key implications of this trend and offer suggestions for pursuing a research agenda which increasingly identifies and treats issues of ethics and bias when advancing research on artificial intelligence (AI) in tourism.",

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Milwood, PA, Hartman-Caverly, S & Roehl, WS 2023, A Scoping Study of Ethics in Artificial Intelligence Research in Tourism and Hospitality. in B Ferrer-Rosell, D Massimo & K Berezina (eds), Information and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference. Springer Proceedings in Business and Economics, Springer Nature, pp. 243-254, 30th Annual International eTourism Conference, ENTER 2023, Johannesburg, South Africa, 1/18/23. https://doi.org/10.1007/978-3-031-25752-0_26

A Scoping Study of Ethics in Artificial Intelligence Research in Tourism and Hospitality. / Milwood, Pauline A.; Hartman-Caverly, Sarah; Roehl, Wesley S.
Information and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference. ed. / Berta Ferrer-Rosell; David Massimo; Katerina Berezina. Springer Nature, 2023. p. 243-254 (Springer Proceedings in Business and Economics).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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AU - Hartman-Caverly, Sarah

AU - Roehl, Wesley S.

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N2 - As e-tourism scholars advance innovative research on the use and study of artificially intelligent systems, it is important to reflect on how well we are advancing transformative philosophies which ask that emerging fields consider issues of ethics, power, and bias. We conduct a scoping study of review papers published between 2015–2021 to understand the extent to which ethical and social bias issues are identified and treated in AI research in tourism. Results suggest that the potential for ethical and bias issues in AI in tourism is high, but identification and treatment of these issues by tourism researchers is weak. We summarize key implications of this trend and offer suggestions for pursuing a research agenda which increasingly identifies and treats issues of ethics and bias when advancing research on artificial intelligence (AI) in tourism.

AB - As e-tourism scholars advance innovative research on the use and study of artificially intelligent systems, it is important to reflect on how well we are advancing transformative philosophies which ask that emerging fields consider issues of ethics, power, and bias. We conduct a scoping study of review papers published between 2015–2021 to understand the extent to which ethical and social bias issues are identified and treated in AI research in tourism. Results suggest that the potential for ethical and bias issues in AI in tourism is high, but identification and treatment of these issues by tourism researchers is weak. We summarize key implications of this trend and offer suggestions for pursuing a research agenda which increasingly identifies and treats issues of ethics and bias when advancing research on artificial intelligence (AI) in tourism.

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Milwood PA, Hartman-Caverly S, Roehl WS. A Scoping Study of Ethics in Artificial Intelligence Research in Tourism and Hospitality. In Ferrer-Rosell B, Massimo D, Berezina K, editors, Information and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference. Springer Nature. 2023. p. 243-254. (Springer Proceedings in Business and Economics). doi: 10.1007/978-3-031-25752-0_26

A Scoping Study of Ethics in Artificial Intelligence Research in Tourism and Hospitality

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