A Scoping Study of Ethics in Artificial Intelligence Research in Tourism and Hospitality

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations


As e-tourism scholars advance innovative research on the use and study of artificially intelligent systems, it is important to reflect on how well we are advancing transformative philosophies which ask that emerging fields consider issues of ethics, power, and bias. We conduct a scoping study of review papers published between 2015–2021 to understand the extent to which ethical and social bias issues are identified and treated in AI research in tourism. Results suggest that the potential for ethical and bias issues in AI in tourism is high, but identification and treatment of these issues by tourism researchers is weak. We summarize key implications of this trend and offer suggestions for pursuing a research agenda which increasingly identifies and treats issues of ethics and bias when advancing research on artificial intelligence (AI) in tourism.

Original languageEnglish (US)
Title of host publicationInformation and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference
EditorsBerta Ferrer-Rosell, David Massimo, Katerina Berezina
PublisherSpringer Nature
Number of pages12
ISBN (Print)9783031257513
StatePublished - 2023
Event30th Annual International eTourism Conference, ENTER 2023 - Johannesburg, South Africa
Duration: Jan 18 2023Jan 20 2023

Publication series

NameSpringer Proceedings in Business and Economics
ISSN (Print)2198-7246
ISSN (Electronic)2198-7254


Conference30th Annual International eTourism Conference, ENTER 2023
Country/TerritorySouth Africa

All Science Journal Classification (ASJC) codes

  • General Business, Management and Accounting
  • General Economics, Econometrics and Finance


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