TY - JOUR
T1 - A Social Comparison Explanation for the Third-Person Perception
AU - Shen, Lijiang
AU - Palmer, Jason
AU - Mercer Kollar, Laura Min
AU - Comer, Sarah
N1 - Publisher Copyright:
© The Author(s) 2012
PY - 2015/3/16
Y1 - 2015/3/16
N2 - This study proposes the third-person perception (TPP) can be viewed as a type of comparative social judgment in the domain of media influence, in that it is a function of assimilation, contrast, and anchoring mechanisms in the process of social comparison. The derived hypotheses were tested with web-based experimental data (N = 511). Results showed some evidence that TPP was a function of assimilation and contrast effects. There was also evidence that there were anchoring effects, and such effects tended to emerge when self was the anchor. Implication and directions for future research on TPP were discussed.
AB - This study proposes the third-person perception (TPP) can be viewed as a type of comparative social judgment in the domain of media influence, in that it is a function of assimilation, contrast, and anchoring mechanisms in the process of social comparison. The derived hypotheses were tested with web-based experimental data (N = 511). Results showed some evidence that TPP was a function of assimilation and contrast effects. There was also evidence that there were anchoring effects, and such effects tended to emerge when self was the anchor. Implication and directions for future research on TPP were discussed.
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U2 - 10.1177/0093650212467644
DO - 10.1177/0093650212467644
M3 - Article
AN - SCOPUS:84924907460
SN - 0093-6502
VL - 42
SP - 260
EP - 280
JO - Communication Research
JF - Communication Research
IS - 2
ER -