A spatial interaction model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options

Wayne S. Desarbo, Venkatram Ramaswamy, Michel Wedel, Tammo Bijmolt

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Fingerprint

Dive into the research topics of 'A spatial interaction model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options'. Together they form a unique fingerprint.

Keyphrases

Engineering