A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers

Arvind Rangaswamy; C. Lee Giles; Silvija Seres

doi:10.1016/j.intmar.2008.10.006

A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers

Arvind Rangaswamy
, C. Lee Giles
, Silvija Seres

Research output: Contribution to journal › Article › peer-review

67 Scopus citations

Abstract

Search engines, such as Google and Yahoo! Search, are more than just portals or information tools. In fact, they are agents of a transformation that is making the business environment more transparent, and thus, potentially more competitive. This new environment is creating opportunities and challenges for businesses of every stripe. In this paper, we explore the following topics: (1) what are search engines exactly, (2) what businesses can do with search engines, (3) how are, and how should, senior executives be viewing the strategic impact of search engines, and (4) what are some important research issues for academics and practitioners that would help us gain a better understanding of the strategic impact of search engines.

Original language	English (US)
Pages (from-to)	49-60
Number of pages	12
Journal	Journal of Interactive Marketing
Volume	23
Issue number	1
DOIs	https://doi.org/10.1016/j.intmar.2008.10.006
State	Published - Feb 2009

All Science Journal Classification (ASJC) codes

Business and International Management
Marketing

Access to Document

10.1016/j.intmar.2008.10.006

Cite this

@article{b6fbd715612d427395a41126f68fe56e,

title = "A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers",

abstract = "Search engines, such as Google and Yahoo! Search, are more than just portals or information tools. In fact, they are agents of a transformation that is making the business environment more transparent, and thus, potentially more competitive. This new environment is creating opportunities and challenges for businesses of every stripe. In this paper, we explore the following topics: (1) what are search engines exactly, (2) what businesses can do with search engines, (3) how are, and how should, senior executives be viewing the strategic impact of search engines, and (4) what are some important research issues for academics and practitioners that would help us gain a better understanding of the strategic impact of search engines.",

author = "Arvind Rangaswamy and Giles, \{C. Lee\} and Silvija Seres",

year = "2009",

month = feb,

doi = "10.1016/j.intmar.2008.10.006",

language = "English (US)",

volume = "23",

pages = "49--60",

journal = "Journal of Interactive Marketing",

issn = "1094-9968",

publisher = "SAGE Publications Inc.",

number = "1",

}

TY - JOUR

T1 - A Strategic Perspective on Search Engines

T2 - Thought Candies for Practitioners and Researchers

AU - Rangaswamy, Arvind

AU - Giles, C. Lee

AU - Seres, Silvija

PY - 2009/2

Y1 - 2009/2

N2 - Search engines, such as Google and Yahoo! Search, are more than just portals or information tools. In fact, they are agents of a transformation that is making the business environment more transparent, and thus, potentially more competitive. This new environment is creating opportunities and challenges for businesses of every stripe. In this paper, we explore the following topics: (1) what are search engines exactly, (2) what businesses can do with search engines, (3) how are, and how should, senior executives be viewing the strategic impact of search engines, and (4) what are some important research issues for academics and practitioners that would help us gain a better understanding of the strategic impact of search engines.

AB - Search engines, such as Google and Yahoo! Search, are more than just portals or information tools. In fact, they are agents of a transformation that is making the business environment more transparent, and thus, potentially more competitive. This new environment is creating opportunities and challenges for businesses of every stripe. In this paper, we explore the following topics: (1) what are search engines exactly, (2) what businesses can do with search engines, (3) how are, and how should, senior executives be viewing the strategic impact of search engines, and (4) what are some important research issues for academics and practitioners that would help us gain a better understanding of the strategic impact of search engines.

UR - https://www.scopus.com/pages/publications/70149124081

UR - https://www.scopus.com/pages/publications/70149124081#tab=citedBy

U2 - 10.1016/j.intmar.2008.10.006

DO - 10.1016/j.intmar.2008.10.006

M3 - Article

AN - SCOPUS:70149124081

SN - 1094-9968

VL - 23

SP - 49

EP - 60

JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

IS - 1

ER -

A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers

Abstract

All Science Journal Classification (ASJC) codes

Access to Document

Other files and links

Fingerprint

Cite this