@inbook{33a530ee9b1044f4af402d9962237d5d,
title = "A Structural Equation Model of the Relationship between Advertising, Profitability and Size",
abstract = "According to conventional theories, advertising intensity promotes product differentiation, leading to higher barriers to entry and higher profits. Previous research has attempted to test the relationship between advertising and profitability using historical and experimental approaches. However, these relationships have not been examined over a period of time; hence no causality can be imputed to the variables of interest. Based on COMPUSTAT data for 131 firms in the consumer goods industries, this study examined the relationships between advertising, profitability and sales over a three year period using LISREL.",
author = "Nagaraj Sivasubramaniam and Ali Kara",
note = "Publisher Copyright: {\textcopyright} 2015, The Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-13159-7_119",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "547--552",
booktitle = "Developments in Marketing Science",
address = "United States",
}