A structured analysis of mgovernment apps and user engagement

This article examines mobile apps as a service provided through mobile government (mGovernment). Mobile apps were more typically associated with non-government businesses but are now growing in the public sector. The primary research question motivating this study is how are governments facilitating user engagement via their mobile devices through mGovernment? This study uses a citizen-consumer perspective with a theoretical framework based on the mobile user engagement model (MoEN) (Kim, Kim, & Wachter, 2013) to examine mGovernment apps. The results indicate that there are opportunities in the public sector to achieve a higher level of interaction and engagement between governments and their mobile constituents.