TY - CHAP
T1 - A STUDY MEASURING THE INFLUENCE OF ADVERTISING ON CIGARETTE CONSUMPTION
T2 - ESTIMATION WITH OLS MODEL
AU - Yucelt, Ugur
AU - Kaynak, Erdener
N1 - Publisher Copyright:
© Academy of Marketing Science 2015.
PY - 2015
Y1 - 2015
N2 - This study investigates the effects of advertising on cigarette consumption, particularly after 1967. Sources of data include the statistical abstract of the U.S., the Historical Statistics of the U.S., and the Vital Statistics between 1955 and 1979. A multiple regression model was used to analyze the data. Cigarette consumption was considered a dependent variable. Disposable income, death rate due to cancer of the respiratory system/total cancer death, advertising outlays for cigarettes: Newspaper and television advertisinp/total advertising cost, cigarette production (including long and regular sizes), sales outlets, lag variable, average price for cigarettes, and a dummy variable were considered independent variables. Analysis reveal eel., on the one hand, a significant negative relationship between cigarette consumption and total cancer death and average prices and, on the other, a significant positive relationship between loyalty and cigarette consumntion. Although advertising expenditures were not found to be statistically significant, increased spending on advertising was found to have an increasing effect on cigarette consumption.
AB - This study investigates the effects of advertising on cigarette consumption, particularly after 1967. Sources of data include the statistical abstract of the U.S., the Historical Statistics of the U.S., and the Vital Statistics between 1955 and 1979. A multiple regression model was used to analyze the data. Cigarette consumption was considered a dependent variable. Disposable income, death rate due to cancer of the respiratory system/total cancer death, advertising outlays for cigarettes: Newspaper and television advertisinp/total advertising cost, cigarette production (including long and regular sizes), sales outlets, lag variable, average price for cigarettes, and a dummy variable were considered independent variables. Analysis reveal eel., on the one hand, a significant negative relationship between cigarette consumption and total cancer death and average prices and, on the other, a significant positive relationship between loyalty and cigarette consumntion. Although advertising expenditures were not found to be statistically significant, increased spending on advertising was found to have an increasing effect on cigarette consumption.
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U2 - 10.1007/978-3-319-16937-8_128
DO - 10.1007/978-3-319-16937-8_128
M3 - Chapter
AN - SCOPUS:85126194185
T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SP - 532
EP - 535
BT - Developments in Marketing Science
PB - Springer Nature
ER -