Abstract
This study investigates the impact of healthcare marketing on the wellness and preventive healthcare of Turkish citizens. The findings suggest a non-significant link between preventive healthcare behaviours and health knowledge. Moreover, those programmes instituted by the Public Health Ministry and other health-oriented businesses which have an impact on healthy lifestyle do not seem to be a total success. Evidently there is a different perspective that exists regarding the use of advertising and promotion campaigns to inform and educate citizens about the importance of healthcare.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 124-143 |
| Number of pages | 20 |
| Journal | International Journal of Business and Systems Research |
| Volume | 2 |
| Issue number | 2 |
| DOIs | |
| State | Published - 2008 |
All Science Journal Classification (ASJC) codes
- Management Information Systems
- Business and International Management
- Strategy and Management
